Cover Image

Customer relationship management : a database approach /

Main Author:	Kumar, V. 1957- (Author)
Other Authors:	Reinartz, Werner J.
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, c2006.
Subjects:	Customer relations > Management. Customer relations > Data processing.
Online Access:	http://www.loc.gov/catdir/toc/fy0605/2006295010.html http://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html

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