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060104s2006 njua f b 001 0 eng d |
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|a 0471271330
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|2 22
|a 658.812
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| 100 |
1 |
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|4 aut
|a Kumar, V.
|d 1957-
|
| 245 |
1 |
0 |
|a Customer relationship management :
|b a database approach /
|c V. Kumar, Werner J. Reinartz.
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| 260 |
|
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|a Hoboken, N.J. :
|b Wiley,
|c c2006.
|
| 300 |
|
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|a xxiv, 323 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 650 |
1 |
0 |
|a Customer relations
|x Management.
|
| 650 |
1 |
0 |
|a Customer relations
|x Data processing.
|
| 700 |
1 |
|
|a Reinartz, Werner J.
|
| 856 |
4 |
2 |
|u http://www.loc.gov/catdir/toc/fy0605/2006295010.html
|u http://www.loc.gov/catdir/enhancements/fy0629/2006295010-b.html
|
| 856 |
4 |
2 |
|u http://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html
|
| 952 |
|
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|a GR-AtTEI
|b 59cc788b6c5ad13446fc066d
|c 998a
|d 945l
|e 658.812 KUM
|t 1
|x m
|z Books
|
