Customer relationship management : a database approach /

Main Author: Kumar, V. 1957- (Author)
Other Authors: Reinartz, Werner J.
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, c2006.
Subjects:
Online Access:http://www.loc.gov/catdir/toc/fy0605/2006295010.html
http://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html

Internet

http://www.loc.gov/catdir/toc/fy0605/2006295010.html
http://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html
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