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01302nam a2200217 a 4500 |
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20171111231109.0 |
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111129s2010 gr r 000 0 eng d |
| 020 |
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|a 9780071713009
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| 040 |
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|a GR-KoDPT
|b gre
|e AACR2
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| 050 |
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|a HF5415.5
|b .B4848 2010
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| 100 |
1 |
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|a Bettencourt, Lance A.
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| 245 |
1 |
0 |
|a Service innovation :
|b how to go from customer needs to breakthrough services /
|c Lance A. Bettencourt
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| 260 |
|
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|a New York:
|b McGraw-Hill,
|c 2010
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| 300 |
|
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|a xxix, 255 σ. :
|b εικ. ;
|c 24 εκ.
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| 504 |
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|a Περιέχει βιβλιογραφικές παραπομπές (σ. 237-240) και ευρετήριο
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| 505 |
0 |
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|a Introduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion
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| 650 |
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0 |
|a Customer services
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| 650 |
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0 |
|a Customer services
|x Technological innovations
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| 710 |
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|a McGraw-Hill
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| 952 |
|
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|a GR-KoDPT
|b 59cc249e6c5ad13446f92dd5
|c 998a
|d 945l
|e HF 5415 .5
|t 1
|x m
|z Books
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