Service innovation : how to go from customer needs to breakthrough services /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
2010
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| Subjects: |
| Physical Description: | xxix, 255 σ. : εικ. ; 24 εκ. |
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| Bibliography: | Περιέχει βιβλιογραφικές παραπομπές (σ. 237-240) και ευρετήριο |
| ISBN: | 9780071713009 |