Branding for dummies /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons, Inc.,
2015
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| Edition: | 2nd ed. |
| Series: | For dummies
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy1513/2014945062-b.html http://www.loc.gov/catdir/enhancements/fy1516/2014945062-d.html |
Table of Contents:
- Part 1. Getting started with branding
- Part 2. Building a brand, step by step
- Part 3. Winning brand fans and followers
- Part 4. Caring for your brand
- Part 5. Protecting your brand
- Part 6. The part of tens.