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01218nam a2200265 a 4500 |
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708954 |
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20171111231048.0 |
| 008 |
140707s2015 njua 001 0 eng d |
| 020 |
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|a 9781118958087
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| 082 |
0 |
4 |
|2 23
|a 658.827
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| 100 |
1 |
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|a Chiaravalle, Bill
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| 245 |
1 |
0 |
|a Branding for dummies /
|c by Bill Chiaravalle and Barbara Findlay Schenck.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Hoboken, NJ :
|b John Wiley & Sons, Inc.,
|c 2015
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| 300 |
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|a xii, 368 p. :
|b ill. ;
|c 23 cm.
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| 490 |
1 |
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|a For dummies
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| 500 |
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|a Previous edition published in 2007.
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| 505 |
0 |
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|a Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Business names.
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| 650 |
|
0 |
|a Product management.
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| 700 |
1 |
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|a Schenck, Barbara Findlay,
|
| 856 |
4 |
1 |
|u http://www.loc.gov/catdir/enhancements/fy1513/2014945062-b.html
|u http://www.loc.gov/catdir/enhancements/fy1513/2014945062-t.html
|
| 856 |
4 |
2 |
|u http://www.loc.gov/catdir/enhancements/fy1516/2014945062-d.html
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| 952 |
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|a GR-ThIHU
|b 59cc21ac6c5ad13446f8af93
|c 998a
|d 945l
|e 658.827 CHI
|t 1
|x m
|z Books
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