Description: Branding for dummies /

Main Author:	Chiaravalle, Bill
Other Authors:	Schenck, Barbara Findlay,
Format:	Book
Language:	English
Published:	Hoboken, NJ : John Wiley & Sons, Inc., 2015
Edition:	2nd ed.
Series:	For dummies
Subjects:	Branding (Marketing) Business names. Product management.
Online Access:	http://www.loc.gov/catdir/enhancements/fy1513/2014945062-b.html http://www.loc.gov/catdir/enhancements/fy1516/2014945062-d.html

Item Description:	Previous edition published in 2007.
Physical Description:	xii, 368 p. : ill. ; 23 cm.
ISBN:	9781118958087