Social marketing : from tunes to symphonies /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon :
Routledge,
2014.
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| Edition: | 2nd ed.. |
| Subjects: |
Table of Contents:
- If it works for Coca Cola
- Social marketing principles
- The shoulders of giants
- Making it happen - the toolbox
- Research and the art of storytelling
- Only connect
- Competitive analysis
- Critical marketing
- Ethical issues
- The big picture : systems social marketing.