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|a 9780415683739
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|2 23
|a 658.8
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1 |
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|a Hastings, Gerard
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| 245 |
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|a Social marketing :
|b from tunes to symphonies /
|c Gerard Hastings and Christine Domegan.
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| 250 |
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|a 2nd ed..
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| 260 |
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|a Abingdon, Oxon :
|b Routledge,
|c 2014.
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| 300 |
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|a xxiv, 526 p. :
|b ill. some color ;
|c 26 cm
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen - the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
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| 650 |
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0 |
|a Social marketing
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| 700 |
1 |
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|a Domegan, Christine.
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| 952 |
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|a GR-ThIHU
|b 59cc21a46c5ad13446f8ae54
|c 998a
|d 945l
|e 658.8 HAS
|t 1
|x m
|z Books
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