Building brands & believers : how to connect with consumers using archetypes /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore ; Hoboken, NJ :
Wiley,
c2002
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| Subjects: |
| Physical Description: | xvi, 267 p. : ill. ; 24 cm |
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| Bibliography: | Includes bibliographical references (p. 255-258) and index |
| ISBN: | 9780470820674 |