Marketing theory /
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles ; London :
SAGE,
2008
|
| Series: | Sage library in marketing
|
| Subjects: |
Table of Contents:
- v. 1. The development of marketing theory and its philosophical underpinnings
- v. 2. Major theoretical debates and contemporary issues in marketing theory
- v. 3. The impact of theory on representations of the consumer and the marketing organisation