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| LEADER |
00959nam a2200217 a 4500 |
| 001 |
704765 |
| 005 |
20171111231044.0 |
| 008 |
090826s2008 caua b 000 0 eng d |
| 020 |
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|a 9781847870001(set)
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| 082 |
0 |
4 |
|2 22
|a 658.8
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| 245 |
1 |
0 |
|a Marketing theory /
|c edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski
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| 260 |
|
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|a Los Angeles ;
|b SAGE,
|c 2008
|a London :
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| 300 |
|
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|a 3 v. :
|b ill. ;
|c 25 cm.
|
| 490 |
1 |
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|a Sage library in marketing
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| 504 |
|
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|a Includes bibliographical references
|
| 505 |
0 |
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|a v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation
|
| 650 |
|
0 |
|a Marketing
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| 700 |
1 |
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|a Maclaran, Pauline
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| 700 |
1 |
|
|a Saren, Michael
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| 700 |
1 |
|
|a Tadajewski, Mark
|
| 952 |
|
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|a GR-ThIHU
|b 59cc21106c5ad13446f89a87
|c 998a
|d 945l
|e 658.8 MAR
|t 3
|x m
|z Books
|
