The maturing marketplace : buying habits of baby boomers and their parents /

Other Authors: Moschis, George P.,
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2000
Subjects:
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020 |a 9781567203448 
082 0 4 |2 22  |a 658.8340844  
245 1 4 |a The maturing marketplace :   |b buying habits of baby boomers and their parents /   |c George P. Moschis .. [et al.] 
260 |a Westport, Conn. :   |b Quorum Books,   |c 2000 
300 |a xii, 303 p. ;   |c 24 cm 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior   |z United States 
650 0 |a Baby boom generation   |x Attitudes  |z United States  
650 0 |a Middle-aged consumers   |x Attitudes  |z United States  
650 0 |a Older consumers   |x Attitudes  |z United States  
650 0 |a Market segmentation   |z United States 
700 1 |a Moschis, George P.,  
952 |a GR-ThIHU  |b 59cc1e8c6c5ad13446f82c72  |c 998a  |d 945l  |e 658.8340844 MAT  |t 1  |x m  |z Books