Cover Image

The maturing marketplace : buying habits of baby boomers and their parents /

Other Authors: Moschis, George P.,
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2000
Subjects:
Consumer behavior > United States
Baby boom generation > Attitudes > United States
Middle-aged consumers > Attitudes > United States
Older consumers > Attitudes > United States
Market segmentation > United States
Physical Description:xii, 303 p. ; 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781567203448

Similar Items