Cover Image

Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection /

Main Author:	Boush, David M.
Other Authors:	Friestad, Marian, Wright, Peter,
Format:	Book
Language:	English
Published:	New York : Routledge, c2009.
Subjects:	Deceptive advertising > United States Marketing > United States. Consumer protection > United States

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