Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection /
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
c2009.
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| Subjects: |
Table of Contents:
- Deception in the marketplace
- Theoretical perspectives on deceptive persuasion
- Marketplace deception tactics I
- Marketplace deception tactics II
- How deception-minded marketers think
- How people cope with deceptiveness : prior research
- Marketplace deception protection skills
- Developing deception protection skills in adolescence and adulthood
- Teaching marketplace deception protection skills : prior research
- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.