Sticky marketing : why everything in marketing has changed and what to do about it /
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| Format: | Book |
| Language: | English |
| Published: |
London, UK :
Kogan Page,
2011.
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| Subjects: |
Table of Contents:
- pt. 1. Prologue. pt. 2. Setting the scene. Printing press to internet
- Scarcity to abundance
- Transactions to engagement
- pt. 3. Developing an effective marketing strategy. Benefits to problems
- Products to experiences
- Unique selling point to customer engagement points
- pt. 4. Communicating the message. Messages to conversations
- Image to reputation
- Controlling to sharing.