Sticky marketing : why everything in marketing has changed and what to do about it /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London, UK :
Kogan Page,
2011.
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| Subjects: |
| Physical Description: | xiv, 217 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780749460501 (pbk.) |