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01168nam a2200229 a 4500 |
| 001 |
559427 |
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20171111230023.0 |
| 008 |
100729s2011 enka b 001 0 eng |
| 020 |
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|a 9780749460501 (pbk.)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415
|b .L362 2011
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| 082 |
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|2 22
|a 658.8
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| 100 |
1 |
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|a Leboff, Grant
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| 245 |
1 |
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|a Sticky marketing :
|b why everything in marketing has changed and what to do about it /
|c Grant Leboff.
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| 260 |
1 |
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|a London, UK :
|b Kogan Page,
|c 2011.
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| 300 |
1 |
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|a xiv, 217 p. :
|b ill. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 505 |
1 |
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|a pt. 1. Prologue. pt. 2. Setting the scene. Printing press to internet -- Scarcity to abundance -- Transactions to engagement --pt. 3. Developing an effective marketing strategy. Benefits to problems -- Products to experiences -- Unique selling point to customer engagement points -- pt. 4. Communicating the message. Messages to conversations -- Image to reputation -- Controlling to sharing.
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| 650 |
1 |
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|a Marketing
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| 650 |
1 |
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|a Internet marketing
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| 650 |
1 |
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|a Information technology
|x Social aspects
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| 952 |
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|a GrThPMO
|b 59b01bb26c5ad17d7e5af24b
|c 952a
|d 9528
|e HF5415.L362 2011
|t 7
|x m
|z Books
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