Social media analytics : effective tools for building, intrepreting, and using metrics /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2012.
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| Subjects: |
Table of Contents:
- The conundrum of social media: where's the ROI?
- Targeting your customers: using data to find your customer
- Tracking international: multicultural social media
- Online social intelligence: extracting signal from noise
- Friends, fans, and followers: determining their worth
- Influence: finding it and measuring it
- Scorecarding: collecting and understanding social media data
- Advanced social analytics: implementation and monitoring scorecards
- Going beyond monitoring: content creation and content tracking
- Monitoring tools and technologies: the limits of what we can collect
- Convergence: mashing up data from disparate sources
- Where we're going: the future of social media analytics.