Social media analytics : effective tools for building, intrepreting, and using metrics /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2012.
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| Subjects: |
| Physical Description: | xiv, 316 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 297-305) and index. |
| ISBN: | 9780071768290 (alk. paper) |