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01546nam a2200241 a 4500 |
| 001 |
559294 |
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20171111230023.0 |
| 008 |
110506s2012 nyua b 001 0 eng |
| 020 |
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|a 9780071768290 (alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415.1265
|b .S66 2012
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| 082 |
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|2 23
|a 658.8/72
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| 100 |
1 |
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|a Sponder, Marshall
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| 245 |
1 |
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|a Social media analytics :
|b effective tools for building, intrepreting, and using metrics /
|c Marshall Sponder.
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| 260 |
1 |
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|a New York :
|b McGraw-Hill,
|c c2012.
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| 300 |
1 |
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|a xiv, 316 p. :
|b ill. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. 297-305) and index.
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| 505 |
1 |
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|a The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
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| 650 |
1 |
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|a Internet marketing
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| 650 |
1 |
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|a Social media
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| 650 |
1 |
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|a Marketing research
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| 650 |
1 |
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|a Consumer profiling
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| 952 |
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|a GrThPMO
|b 59b01bb06c5ad17d7e5af1bb
|c 952a
|d 9528
|e HF5415.1265.S66 2012
|t 7
|x m
|z Books
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