Brand success : how the world's top 100 brands thrive and survive /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2011.
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| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Innovation brands
- Pioneer brands
- Distraction brands
- Streamlined brands
- Muscle brands
- Distinction brands
- Status brands
- People brands
- Responsibility brands
- Broad brands
- Emotion brands
- Design brands
- Consistent brands
- Advertiser brands
- Distribution brands
- Speed brands
- Evolution brands
- The BRIC brands
- The last word.