Haig, M. (2011). Brand success: How the world's top 100 brands thrive and survive (2nd ed.). London: Kogan Page.
Chicago Style CitationHaig, Matt. Brand Success: How the World's Top 100 Brands Thrive and Survive. 2nd ed. London: Kogan Page, 2011.
MLA CitationHaig, Matt. Brand Success: How the World's Top 100 Brands Thrive and Survive. 2nd ed. London: Kogan Page, 2011.
Warning: These citations may not always be 100% accurate.