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20171111230023.0 |
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110120s2011 enk b 001 0 eng |
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|a 9780749462871 (pbk.)
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|a DLC
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|a HD69.B7
|b H346 2011
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|2 22
|a 658.8/27
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| 100 |
1 |
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|a Haig, Matt
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| 245 |
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|a Brand success :
|b how the world's top 100 brands thrive and survive /
|c Matt Haig.
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| 250 |
1 |
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|a 2nd ed.
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| 260 |
1 |
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|a London :
|b Kogan Page,
|c 2011.
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| 300 |
1 |
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|a vii, 296 p. ;
|c 22 cm.
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| 500 |
1 |
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|a Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
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| 504 |
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|a Includes bibliographical references (p. [290]-291) and index.
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| 505 |
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|a Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
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| 650 |
1 |
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|a Brand name products
|x Management
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| 650 |
1 |
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|a Branding (Marketing)
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| 650 |
1 |
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|a Advertising
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| 952 |
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|a GrThPMO
|b 59b01b506c5ad17d7e5af02e
|c 952a
|d 9528
|e HD69.B7H346 2011
|t 7
|x m
|z Books
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