Examinining the marketing strategy of non profit organisations. The case of Action Aid Hellas and its effectiveness on Greek Society = Εξετάζοντας τη στρατηγική marketing των μη κερδοσκοπικών οργανισμών. Η περίπτωση της ActionAid Hellas και η επιρροή της στην ελληνική κοινωνία /
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| Format: | Book |
| Language: | English |
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Egaleo, Athens :
Technological Education Institute of Piraeus, School of Management and Economy, Department of Business Administration,
2009.
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| Series: | Επιστημονικές εργασίες υπό εξέλιξη = Working paper series ;
αρ. τεύχ. 06/2009 |
| Physical Description: | 51 p. : ill. ; 24 cm. |
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