Cover Image

Building models for marketing decisions /

Other Authors:	Leeflang, P. S. H.,
Format:	Book
Language:	English
Published:	Boston : Kluwer, c2000.
Subjects:	Marketing > Management > Decision making > Mathematical models. Marketing > Mathematical models

Similar Items

Market-share analysis: evaluating competitive marketing effectiveness/
by: Cooper, Lee G.
Published: (1988)

Quantitative analysis for marketing management /
by: King, William Richard, 1938-
Published: (1967)

Marketing models and econometric research /
by: Parsons, Leonard J.
Published: (1976)

Marketing/
Published: (1993)

Marketing /
by: Nieschlag, Robert, 1905-
Published: (1976)

Handbook of marketing decision models /
Published: (2008)

Building models for marketing decisions/
Published: (2000)

Marketing decision making : concepts and strategy /
by: Cravens, David W.
Published: (1980)

Basic marketing: concepts, decisions, and strategies /
by: Cundiff, Edward W.
Published: (1971)

Modeles, mesure et marketing /
Published: (1967)

Marketing decision making : a model-building approach /
by: Lilien, Gary L., 1946-
Published: (1983)

Marketing /
Published: (1993)

Market intelligence building strategic insight /
by: Jenster, Per V.
Published: (2009)

Quantitative models in marketing research /
by: Franses, Philip Hans, 1963-
Published: (2001)

Quantitative models in marketing research
by: Franses, Philip Hans, 1963-
Published: (2001)

Fuzzy sets in management, economics, and marketing /
Published: (2001)

Mathematical models in marketing : a survey, the stage of development, some extensions and applications /
by: Leeflang, P. S. H., 1946-
Published: (1974)

Strategic marketing /
by: Cravens, David W.
Published: (2009)

Strategic marketing /
Published: (2006)

Strategic marketing/
by: Cravens, David W.
Published: (1991)

Strategic marketing/
by: Cravens, David W.
Published: (2009)

Strategic marketing an introduction /
by: Proctor, Tony.
Published: (2000)

Strategic marketing : an introduction /
by: Proctor, Tony
Published: (2008)

Managerial marketing : strategy and cases /
by: Bell, Martin L.
Published: (1988)

Instructor's manual to accompany Marketing decision making : a model-building approach /
by: Lilien, Gary L., 1946-
Published: (1983)

Strategic marketing : creating competitive advantage /
by: West, Douglas C.
Published: (2015)

An analytic approach to marketing decisions/
by: Dyer, Robert F.
Published: (1991)

Strategic marketing problems : cases and comments /
by: Kerin, Roger A.
Published: (1995)

Strategic marketing problems : cases and comments /
by: Kerin, Roger A.
Published: (1984)

Strategic marketing problems : cases and comments /
by: Kerin, Roger A.
Published: (2010)

Fuzzy sets in management, economics, and marketing
Published: (2001)

Fuzzy sets in management, economics and marketing /
Published: (2001)

Marketing decision making : analytic framework and cases /
Published: (1984)

Data-driven marketing the 15 metrics everyone in marketing should know /
by: Jeffery, Mark, 1965-
Published: (2010)

Produktpolitik in absatzwirtschaftlicher Sicht. : Grundlagen und Entscheidungsmodelle.
by: Sabel, Hermann.
Published: (1971)

The craft of decision modelling /
by: Rivett, Patrick.
Published: (1994)

Marketing your business : a guide to developing a strategic marketing plan /
by: Nykiel, Ronald A.
Published: (2003)

Analytical methods for marketing management /
by: FitzRoy, Peter T.
Published: (1976)

Strategic marketing management : analysis and decision /
by: Pearson, David J.
Published: (1994)

Key marketing metrics : the 50+ metrics every manager needs to know /
Published: (2009)

Cannot write session to /tmp/vufind_sessions/sess_2as3bdjv3f4nai7id3u00fqgq7