Cover Image

Building models for marketing decisions /

Other Authors: Leeflang, P. S. H.,
Format: Book
Language:English
Published: Boston : Kluwer, c2000.
Subjects:
Marketing > Management > Decision making > Mathematical models.
Marketing > Mathematical models
Physical Description:xvi, 645 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. 579-615) and indexes.
ISBN:0792377729 (alk. paper)

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