Handbook of hospitality marketing management /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
2008.
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Part I. Hospitality Marketing Concepts
- Marketing Hospitality and Tourism Experiences
- Socially Responsible Hospitality and Tourism Marketing
- Hospitality Marketing Mix and Service Marketing Principles
- Part II. Hospitality Marketing Functions and Strategies
- Branding, Brand Equity, and Brand Extensions
- Relationship and Loyalty Marketing
- Advertising, Public Relations, and Crisis Management
- Distribution Channels and E-Commerce
- Service quality and Business Performance
- Part III. Hospitality Consumer Behavior
- Motivations, Attitudes, and Beliefs
- Travelers' Information Search Behavior
- Customer satisfaction, Service Failure, and Service Recovery
- Experiential Consumptions: Affect - Emotions - Hedonism
- Psychology of Pricing: A Review and Suggestions
- Part IV. Destination Marketing
- Destination Branding and Marketing: The Role of Marketing Organizations
- Push-Pull Dynamics in Travel Decisions
- Group Decision Making
- Part V. Special Topics
- Internal Marketing
- Strategic Alliances
- Research on the Casino Industry.