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| LEADER |
01936nam a2200253 a 4500 |
| 001 |
553731 |
| 005 |
20171111230018.0 |
| 008 |
080218s2008 enka b 001 0 eng d |
| 020 |
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|a 9780080450803 (hbk.)
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| 040 |
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|a YDXCP
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| 050 |
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4 |
|a TX911.3.M3
|b H26 2008
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| 245 |
|
4 |
|a Handbook of hospitality marketing management /
|c editor, Haemoon Oh ; editor in chief, Abraham Pizam.
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| 250 |
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4 |
|a 1st ed.
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| 260 |
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4 |
|a Oxford :
|b Butterworth-Heinemann,
|c 2008.
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| 300 |
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4 |
|a xxii, 552 p. :
|b ill. ;
|c 24 cm.
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| 500 |
|
4 |
|a Includes tables.
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| 504 |
|
4 |
|a Includes bibliographical references and index.
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| 505 |
|
4 |
|a Part I. Hospitality Marketing Concepts -- Marketing Hospitality and Tourism Experiences -- Socially Responsible Hospitality and Tourism Marketing -- Hospitality Marketing Mix and Service Marketing Principles -- Part II. Hospitality Marketing Functions and Strategies -- Branding, Brand Equity, and Brand Extensions -- Relationship and Loyalty Marketing -- Advertising, Public Relations, and Crisis Management -- Distribution Channels and E-Commerce -- Service quality and Business Performance -- Part III. Hospitality Consumer Behavior -- Motivations, Attitudes, and Beliefs -- Travelers' Information Search Behavior -- Customer satisfaction, Service Failure, and Service Recovery -- Experiential Consumptions: Affect - Emotions - Hedonism -- Psychology of Pricing: A Review and Suggestions -- Part IV. Destination Marketing -- Destination Branding and Marketing: The Role of Marketing Organizations -- Push-Pull Dynamics in Travel Decisions -- Group Decision Making -- Part V. Special Topics -- Internal Marketing -- Strategic Alliances -- Research on the Casino Industry.
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| 650 |
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4 |
|a Hospitality industry
|x Marketing
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| 650 |
|
4 |
|a Food service
|x Marketing.
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| 650 |
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4 |
|a Restaurants
|x Marketing
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| 700 |
1 |
4 |
|a Oh, Haemoon
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| 700 |
1 |
4 |
|a Pizam, Abraham.
|
| 952 |
|
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|a GrThPMO
|b 59b016306c5ad17d7e5ada4d
|c 952a
|d 9528
|e TX911.3.M3H26 2008
|t 7
|x m
|z Books
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