Cover Image

Marketing : the basics /

Main Author:	Moore, Karl, 1955-
Other Authors:	Pareek, Niketh.
Format:	Book
Language:	English
Published:	London, England : Routledge, 2006.
Series:	The basics
Subjects:	Marketing > Management Marketing research Consumer behavior > Research. Export marketing > Management

Similar Items

Consumer behavior and the practice of marketing/
by: Runyon, Kenneth E.
Published: (1987)

Market opportunity analysis : text and cases /
Published: (2006)

Handbook of marketing scales: multi-item measures for marketing and consumer behavior research/
by: Bearden, William O., 1945-
Published: (1999)

Handbook of marketing scales :multi-item measures for marketing and consumer behavior research /
by: Bearden, William O. 1945-
Published: (1993)

Marketing : a behavioural analysis /
by: Chisnall, Peter M.
Published: (1985)

Critical marketing : contemporary issues in marketing /
Published: (2008)

The essence of consumer behaviour /
by: Blythe, Jim
Published: (1997)

Contemporary cases in consumer behavior /
by: Blackwell, Roger D.
Published: (1993)

Consumer behavior /
by: Engel, James F.
Published: (1995)

Insights into consumer behavior
by: Arndt, Johan
Published: (1968)

Consumer behavior and marketing action /
by: Assael, Henry
Published: (1995)

Marketing research : an applied approach /
by: Kinnear, Thomas C., 1943-
Published: (1996)

Marketing research : an applied approach /
by: Kinnear, Thomas C., 1943-
Published: (1983)

Marketing management and information technology= Marketing management & information technology/
by: Fletcher, Keith, 1948-
Published: (1990)

Consumer behavior in marketing strategy/
by: Howard, John A.
Published: (1989)

Basic marketing: a managerial approach/
by: McCarthy, Edmund Jerome
Published: (1990)

Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
by: Revella, Adele,

Cracking the code leveraging consumer psychology to drive profitability /
Published: (2011)

Perspectives in consumer behavior /
Published: (1973)

Why we buy : the science of shopping /
by: Underhill, Paco
Published: (2000)

Handbook of consumer behavior /
Published: (1991)

Consumer behavior/
by: Schiffman, Leon G.
Published: (2010)

Behavioural aspects of marketing/
by: Williams, K. S.
Published: (1981)

Business to business marketing /
by: Mathur, U. C.
Published: (2008)

Issues of representation and qualitative marketing research
Published: (2003)

Integrated marketing : making marketing work in industrial and business-to-business companies /
by: Skinner, Richard N.
Published: (1994)

Critical marketing : contemporary issues in marketing /
Published: (2008)

Principles of international marketing research/
by: Groves, Len
Published: (1994)

The laws of choice : predicting customer behavior /
by: Marder, Eric, 1925-
Published: (1997)

Marketing to the new super consumer : mom & kid /
by: Coffey, Timothy J.
Published: (2006)

Διαχρονική εξέλιξη συμπεριφοράς καταναλωτή και ποιοτικές έρευνες marketing : εφαρμογή της ποιοτικής μεθόδου ανάλυσης "αλυσίδων μέσων-στόχου" (means-end chains) στο κρασί που παράγεται από βιολογικά σταφύλια /
by: Φωτόπουλος, Χρήστος Β.
Published: (2002)

Global marketing /
by: Gillespie, Kate.
Published: (2007)

Business-to-business market research /
by: Block, Martin P., 1946-
Published: (2005)

Global marketing : foreign entry, local marketing & global management /
by: Johansson, Johny K.
Published: (2006)

Global marketing : foreign entry, local marketing & global management /
by: Johansson, Johny K.
Published: (2000)

Global marketing : foreign entry, local marketing, & global management /
by: Johansson, Johny K.
Published: (2009)

International marketing : analysis and strategy /
by: Onkvisit, Sak.
Published: (2004)

International marketing: analysis and strategy/
by: Onkvist, Sak
Published: (1997)

Global marketing : foreign entry, local marketing, & global management /
by: Johansson, Johny K.
Published: (2000)

Marketing research : an applied orientation /
by: Malhotra, Naresh K.
Published: (2004)

Cannot write session to /tmp/vufind_sessions/sess_ejrmva1q624tohkj2c5pfo4ko1