Marketing : the basics /

Main Author: Moore, Karl, 1955-
Other Authors: Pareek, Niketh.
Format: Book
Language:English
Published: London, England : Routledge, 2006.
Series:The basics
Subjects:
Physical Description:vi, 220 p. : ill. ; 20 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780415380799 (pbk.)
0415380790 (pbk.)
9780415380805 (hbk.)