Marketing : the basics /

Main Author: Moore, Karl, 1955-
Other Authors: Pareek, Niketh.
Format: Book
Language:English
Published: London, England : Routledge, 2006.
Series:The basics
Subjects:
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020 |a 0415380790 (pbk.) 
020 |a 9780415380805 (hbk.) 
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050 |a HF5415.13  |b .M664 2006 
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100 1 |a Moore, Karl,  |d 1955- 
245 1 |a Marketing :  |b the basics /  |c Karl Moore and Niketh Pareek. 
260 1 |a London, England :  |b Routledge,  |c 2006. 
300 1 |a vi, 220 p. :  |b ill. ;  |c 20 cm. 
490 1 |a The basics 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing  |x Management 
650 1 |a Marketing research 
650 1 |a Consumer behavior  |x Research. 
650 1 |a Export marketing  |x Management 
700 1 |a Pareek, Niketh. 
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