The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA :
Prentice Hall,
c2009.
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| Subjects: |
Table of Contents:
- Introduction
- 1. The fourth revolution
- 2. The evolution of digital media
- 3. Social capital from networking online
- 4. Social sales
- 5. Social network marketing
- 6. Social innovation
- 7. Social recruiting
- 8. Engage your customers
- 9. Get your message across
- 10. Build and manage your relationships
- 11. Corporate governance and strategy
- 12. The future of social business
- Appendix A. Snapshot of top social networking sites, March 2009.