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01243nam a2200217 a 4500 |
| 001 |
553329 |
| 005 |
20171111230017.0 |
| 008 |
090109s2009 mauab 001 0 eng |
| 020 |
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|a 9780137152223 (pbk.)
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| 040 |
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|a DLC
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| 050 |
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|a HD30.37
|b .S49 2009
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| 082 |
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|2 22
|a 658.8/72
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| 100 |
1 |
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|a Shih, Clara Chung-wai.
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| 245 |
1 |
4 |
|a The Facebook era :
|b tapping online social networks to build better products, reach new audiences, and sell more stuff /
|c Clara Shih.
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| 260 |
1 |
4 |
|a Boston, MA :
|b Prentice Hall,
|c c2009.
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| 300 |
1 |
4 |
|a xiv, 236 p. :
|b ill., map ;
|c 23 cm.
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| 500 |
1 |
4 |
|a Includes index.
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| 505 |
1 |
4 |
|a Introduction -- 1. The fourth revolution -- 2. The evolution of digital media -- 3. Social capital from networking online -- 4. Social sales -- 5. Social network marketing -- 6. Social innovation -- 7. Social recruiting -- 8. Engage your customers -- 9. Get your message across -- 10. Build and manage your relationships -- 11. Corporate governance and strategy -- 12. The future of social business -- Appendix A. Snapshot of top social networking sites, March 2009.
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| 650 |
1 |
4 |
|a Business enterprises
|x Computer networks
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| 650 |
1 |
4 |
|a Online social networks
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| 952 |
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|a GrThPMO
|b 59b015d26c5ad17d7e5ad89e
|c 952a
|d 9528
|e HD30.37.S49 2009
|t 7
|x m
|z Books
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