Collaborating with customers to innovate : conceiving and marketing products in the networking age /
Main Author: | Prandelli, Emanuela |
---|---|
Other Authors: | Swahney, Mohanbir., Verona, Gianmario. |
Format: | Book |
Language: | English |
Published: |
Cheltenham, UK :
Edward Elgar,
c2008.
|
Subjects: |
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