Collaborating with customers to innovate : conceiving and marketing products in the networking age /

Main Author: Prandelli, Emanuela
Other Authors: Swahney, Mohanbir., Verona, Gianmario.
Format: Book
Language:English
Published: Cheltenham, UK : Edward Elgar, c2008.
Subjects:
Physical Description:xii, 161 p. ; 24 cm.
Bibliography:Includes bibliographical references (p. 133-154) and index.
ISBN:9781847203731 (hbk.)