Collaborating with customers to innovate : conceiving and marketing products in the networking age /

Main Author: Prandelli, Emanuela
Other Authors: Swahney, Mohanbir., Verona, Gianmario.
Format: Book
Language:English
Published: Cheltenham, UK : Edward Elgar, c2008.
Subjects:
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020 |a 9781847203731 (hbk.) 
040 |a UKM 
050 |a HF5415.153  |b .P73 2008 
082 4 |2 22  |a 658.575 
100 1 4 |a Prandelli, Emanuela 
245 1 4 |a Collaborating with customers to innovate :  |b conceiving and marketing products in the networking age /  |c Emanuela Prandelli, Mohanbir Sawhney, Gianmario Verona. 
260 1 4 |a Cheltenham, UK :  |b Edward Elgar,  |c c2008. 
300 1 4 |a xii, 161 p. ;  |c 24 cm. 
504 1 4 |a Includes bibliographical references (p. 133-154) and index. 
650 1 4 |a New products 
700 1 4 |a Swahney, Mohanbir. 
700 1 4 |a Verona, Gianmario. 
952 |a GrThPMO  |b 59b012c26c5ad17d7e5acc4d  |c 952a  |d 9528  |e HF5415.153.P73 2008  |t 7  |x m  |z Books