Statistics for marketing and consumer research /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London, England :
Sage,
2008.
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| Subjects: |
Table of Contents:
- 1. Measurement, errors and data for consumer research
- 2. Secondary consumer data
- 3. Primary data collection
- 4. Data preparation and descriptive statistics
- 5. Sampling
- 6. Hypothesis testing
- 7. Analysis of variance
- 8. Correlation and regression
- 9. Association, log-linear analysis and canonical correlation analysis
- 10. Factor analysis and principal component analysis
- 11. Discriminant analysis
- 12. Cluster analysis
- 13. Multidimensional scaling
- 14. Correspondence analysis
- 15. Structural equation models
- 16. Discrete choice models
- 17. The end (and beyond)
- Appendix. Fundamentals of matrix algebra and statistics.