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| LEADER |
01445nam a2200229 a 4500 |
| 001 |
550209 |
| 005 |
20171111230014.0 |
| 008 |
070904s2008 enka b 001 0 eng |
| 020 |
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|a 9781412911221 (pbk)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415.2
|b .M3817 2008
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| 082 |
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4 |
|2 22
|a 658.83028
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| 100 |
1 |
4 |
|a Mazzocchi, Mario
|
| 245 |
1 |
4 |
|a Statistics for marketing and consumer research /
|c Mario Mazzocchi.
|
| 260 |
1 |
4 |
|a London, England :
|b Sage,
|c 2008.
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| 300 |
1 |
4 |
|a xviii, 412 p. :
|b ill. ;
|c 25 cm.
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| 504 |
1 |
4 |
|a Includes bibliographical references (p. [387]-398) and index.
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| 505 |
1 |
4 |
|a 1. Measurement, errors and data for consumer research -- 2. Secondary consumer data -- 3. Primary data collection -- 4. Data preparation and descriptive statistics -- 5. Sampling -- 6. Hypothesis testing -- 7. Analysis of variance -- 8. Correlation and regression -- 9. Association, log-linear analysis and canonical correlation analysis -- 10. Factor analysis and principal component analysis -- 11. Discriminant analysis -- 12. Cluster analysis -- 13. Multidimensional scaling -- 14. Correspondence analysis -- 15. Structural equation models -- 16. Discrete choice models -- 17. The end (and beyond) -- Appendix. Fundamentals of matrix algebra and statistics.
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| 650 |
1 |
4 |
|a Marketing research
|x Statistical methods
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| 650 |
1 |
4 |
|a Consumers
|x Research
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| 650 |
1 |
4 |
|x Statistical methods.
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| 952 |
|
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|a GrThPMO
|b 59b012916c5ad17d7e5acb64
|c 952a
|d 9528
|e HF5415.2.M3817 2008
|t 21
|x m
|z Books
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