Cover Image

Statistics for marketing and consumer research /

Main Author: Mazzocchi, Mario
Format: Book
Language:English
Published: London, England : Sage, 2008.
Subjects:
Marketing research > Statistical methods
Consumers > Research
Statistical methods.
Physical Description:xviii, 412 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. [387]-398) and index.
ISBN:9781412911221 (pbk)

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