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00737nam a2200205 a 4500 |
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20171111230012.0 |
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060104s2006 njua b 001 0 eng d |
| 020 |
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|a 0471271330
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|a PVA
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| 050 |
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|a HF5415.5
|b .K86 2006
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| 100 |
1 |
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|a Kumar, V.,
|d 1957-
|
| 245 |
1 |
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|a Customer relationship management :
|b a database approach /
|c V. Kumar, Werner J. Reinartz.
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| 260 |
1 |
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|a Hoboken, N.J. :
|b Wiley,
|c c2006.
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| 300 |
1 |
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|a xxiv, 323 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
1 |
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|a Includes bibliographical references and index.
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| 650 |
1 |
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|a Customer relations
|x Management
|
| 650 |
1 |
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|a Customer relations
|x Data processing.
|
| 700 |
1 |
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|a Reinartz, Werner J.
|
| 952 |
|
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|a GrThPMO
|b 59b00f8e6c5ad17d7e5abf57
|c 952a
|d 9528
|e HF5415.5.K86 2006
|t 7
|x m
|z Books
|
