Description: Customer relationship management :

Main Author:	Kumar, V., 1957-
Other Authors:	Reinartz, Werner J.
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, c2006.
Subjects:	Customer relations > Management Customer relations > Data processing.

Physical Description:	xxiv, 323 p. : ill. ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471271330