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00718nam a2200205 a 4500 |
| 001 |
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20171111230006.0 |
| 008 |
980611s1998 maua b 001 0 eng |
| 020 |
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|a 0792382188 (alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5826.5
|b .R67 1998
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| 082 |
|
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|2 21
|a 659.1/11
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| 100 |
1 |
|
|a Rossiter, John R.
|
| 245 |
1 |
|
|a Advanced media planning /
|c by John R. Rossiter and Peter J. Danaher.
|
| 260 |
1 |
|
|a Boston :
|b Kluwer Academic,
|c c1998.
|
| 300 |
1 |
|
|a xiii, 111 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
1 |
|
|a Includes bibliographical references (p. [101]-106) and index.
|
| 650 |
1 |
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|a Advertising media planning
|
| 700 |
1 |
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|a Danaher, Peter J.
|
| 952 |
|
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|a GrThPMO
|b 59b009806c5ad17d7e5aa67c
|c 952a
|d 9528
|e HF5826.5.R67 1998
|t 7
|x m
|z Books
|
