Description: Advanced media planning /

Cover Image

Advanced media planning /

Main Author:	Rossiter, John R.
Other Authors:	Danaher, Peter J.
Format:	Book
Language:	English
Published:	Boston : Kluwer Academic, c1998.
Subjects:	Advertising media planning

Physical Description:	xiii, 111 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references (p. [101]-106) and index.
ISBN:	0792382188 (alk. paper)

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