APA Citation

Rossiter, J. R., & Danaher, P. J. (1998). Advanced media planning. Boston: Kluwer Academic.

Chicago Style Citation

Rossiter, John R., and Peter J. Danaher. Advanced Media Planning. Boston: Kluwer Academic, 1998.

MLA Citation

Rossiter, John R., and Peter J. Danaher. Advanced Media Planning. Boston: Kluwer Academic, 1998.

Warning: These citations may not always be 100% accurate.