Culture and consumption II : markets, meaning, and brand management /
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| Format: | Book |
| Language: | English |
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Bloomington :
Indiana University Press,
c2005.
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Table of Contents:
- Living in the material world
- On Oprah
- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus
- Homeyness: a cultural account of one constellation of consumer goods and meanings
- Calling grease
- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick
- Marilyn Monroe, inventor of blondness
- Who is the celebrity endorser? cultural foundation of the endorsement process
- The strange power of Uncle Meyer's wallet
- Culture and culture at the Royal Ontario Museum
- Taking Madison avenue by storm
- Advertising : meaning versus information
- Sarah Zupko, meet Mrs. Woolworth
- Meaning-management : an anthropological approach to the creation of value.