Culture and consumption II : markets, meaning, and brand management /

Main Author: McCracken, Grant David, 1951-
Format: Book
Language:English
Published: Bloomington : Indiana University Press, c2005.
Subjects:
Physical Description:x, 226 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references (p. [193]-220) and index.
ISBN:0253345669 (cloth : alk. paper)