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01539nam a2200229 a 4500 |
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20171111230006.0 |
| 008 |
041130s2005 inua b 001 0 eng |
| 020 |
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|a 0253345669 (cloth : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HC79.C6
|b M384 2005
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| 082 |
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|2 22
|a 339.4/7
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| 100 |
1 |
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|a McCracken, Grant David,
|d 1951-
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| 245 |
1 |
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|a Culture and consumption II :
|b markets, meaning, and brand management /
|c Grant McCracken.
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| 260 |
1 |
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|a Bloomington :
|b Indiana University Press,
|c c2005.
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| 300 |
1 |
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|a x, 226 p. :
|b ill. ;
|c 23 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. [193]-220) and index.
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| 505 |
1 |
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|a Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value.
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| 650 |
1 |
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|a Consumption (Economics)
|x History.
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| 650 |
1 |
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|a Culture
|x History.
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| 650 |
1 |
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|a Social values
|x History.
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| 952 |
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|a GrThPMO
|b 59b0097f6c5ad17d7e5aa5ef
|c 952a
|d 9528
|e HC79.C6M384 2005
|t 7
|x m
|z Books
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